The Importance of Authenticity
To build a sustainable brand identity you must be able to tell your story in an authentic way.
Origins of our Branding
Leviga – The Esperanto translation for the act of elevating something fits perfectly to our purpose and mission. Starting at the first doodle of Leviga’s logo I reminisced about the time when my uncle, walking with me through the small streets in Bad Goisern (Austria) at night, told me about the language that was supposed to bring people from all over the world together. This was another chance for me to add meaning to the brand and showcase the difference it can make when you relate to your label.
The flying fish symbolises luck, prosperity and a connection to the divine to the Japanese – a culture admired for it’s beautiful metaphors and it’s language represented by symbols for ideas and words.
